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Shared and shareable content campaigns are the ultimate end result—but how LAS gets there changes by client. Has a niche specialty in sports marketing and activation and a client specialty in auto. I am d esperate t o s tart ta king it again. Melissa Cohen, melissa metiscomm. A new talent management app streamlines the fieldwork from the more than 1, BAs the agency hires personally, pays well and manages directly. This is just bizarre.
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The biggest sales and deals this Labor Day weekend. Couple alleges hotel scam after bill arrives. Labor Day deals strike early, from furniture and home decor to cars. Kroger to phase out plastic bags at all stores. Latest Business Headlines 3h ago. Florence likely to expose gaps in flood insurance More Americans in at-risk regions are now carrying flood insurance, reversing a decade-long trend, according to an analysis done by The Associated Florence likely to expose gaps in flood insurance More Americans are buying flood insurance, but far too many residents in regions vulnerable to flooding remain unprotected.
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Aging pipelines lead to deadly explosions Many wonder what they can do to protect themselves after Thursday's stunning explosions in Lawrence, Mass. Business Highlights Business Highlights. How major US stock indexes fared Friday U. Small-company stocks shine on an otherwise ho-hum day Small-company stocks did better than the rest of the market on what turned out to be an indecisive day of trading on Wall Street.
Stocks end a wobbly day mostly higher Stocks ended an up-and-down day with slight gains on Wall Street, capping a solid week. Smaller companies rose more than the rest of the market. Henri Bendel, year-old luxury retailer, closes the doors Luxury retailer Henri Bendel, which opened its doors in New York's Greenwich Village at the end of the 19th century, turns out the lights. US industrial production rose a solid 0. US industrial production rose a healthy 0.
US retail sales up just 0. US retail sales rise 0. Stocks continue to rise on hopes for trade war cease-fire Global stock markets are up again on hopes that the United States and China will call time-out in their escalating trade feud.
Asian shares continue rally after Wall Street gains Asian shares are mostly higher Friday, continuing their rally after gains on Wall Street and hopes that regional trade tensions may ease.
Fed member sees more interest rates hikes A central banker says he believes growth remains strong despite increasing uncertainty over trade tensions, saying he expects interest rates to A powerhouse retail and shopper-marketing agency that evolves with the times as evidenced by its acquisition of leading environmental design firm Chute Gerdeman. More than events were produced in the past year by First, which has offices in Asia, Europe and the U.
The newly-renovated New York office includes cutting edge tech and… a taxi cab café stop by and check it out. This year-old, New York City-based agency which just struck a partnership deal with sister agency Isobar believes that digital is more than just a marketing channel.
Clients like their approach so much Firstborn has a percent rate of return business. To keep its tech chops sharp, the agency is prototyping voice-first technology and new VR- and AR-based experiences. An annual pop-up art show at the ONE Club featuring employee work keeps the creative juices flowing, too.
This year, rolled out five new virtual reality services to meet the needs of a hungry industry: The largest ever brand experience for BMW Asia was implemented for the 5 Series launch, with over 3, guests in four days and more than 28, Facebook engagements to date. Disney alum Peter McGrath joined the agency as creative leader.
San Francisco officemates regularly volunteer at a local food bank. Melinda Lindland, freemanxp freemanxp. Online reputation matters more than you think. Now more than ever, your potential customers are turning to the Internet for answers to all of their buying questions.
Friendemic provides social media and online reputation engagement services and software solutions to hundreds of clients across the globe. These peeps are fluent in hashtags, put the contagious in viral and are trying to set a new standard for social ROI. Brent Albrecht, brent friendemic. Talk about scoring digital points early: Volunteering is encouraged; the agency supports several nonprofits with pro bono design and p.
For its much-publicized Audible campaign, ComicCon attendees were invited to play an audio listening game that tested their sci-fi and fantasy audiobook knowledge in a timed contest pitting seven opponents against each other in a multiple choice gamification format.
In order to win, they needed to guess the most correct answers in the least amount of time. The faster and more accurate the guess, the higher the score. To encourage trial, each player received an Audible card for a free download, and top scorers were awarded larger prizes and entered into the daily leaderboard for a chance to win the daily grand prize.
Few, if any, agencies have the global footprint that Geometry has. With teams in 56 markets and the backing of parent WPP, its clients enjoy unparalleled reach to the changing international marketplace—a key asset for this brand activation and shopper agency.
Our editors enjoyed a recent American Airlines pop-up activation that was so beautifully retrofit in a matter of weeks, no less tourists wandered in to buy coffee and plane tickets. Increasingly, the shop is focusing on data and analytics to increase engagement and conversion. Murals, turntables and beer taps keep office morale levels up and stress levels down. Clients that come to this veteran experiential agency tend to stick around.
A new, and growing, VR offering helped earn the agency and client Humana an Ex Award, and is setting the pace for how to use the technology in the healthcare industry. We hear the new global HQ in Milwaukee pretty sweet, too. Becky Petska, inquiries gmrmarketing.
A founding member of the Worldwide Partners B2B agency network, Godfrey has been in business since and percent B2B focused since The agency works in a number of industrial verticals, including automation and control, construction machinery, chemicals and materials handling.
A new social approach the Lancaster, PA, shop created for Nora Systems generated a 40 percent traffic increase in the first month. Josh Albert, jalbert godfrey. Larissa Marquez, larissa gretelny. One recent standout program: The campaign generated a 58 percent increase in purchase intent for Google Home, and 26 percent boost in purchase intent for Google Music.
Tami Anderson, tami grow-marketing. Over creatives spin ideas in 16 offices for gyro, which is on a mission to create B2B ideas that are human and relevant. Medidata turned to Gyro for help creating an emotional connection with data managers, scientists and physicians.
Its work for Saputo is a perfect example of the smart promos this agency unleashes into the marketplace. A back-to-school Frigo Cheese Heads program supported K-8 projects with cash awards.
FSIs, shelf takers, banner and social ads, as well as SchoolFamily Media helped deliver more than 3, essays, along with , Cheese Heads samples.
Marching to the drumbeat of a can-do attitude and contagious positivity this powerhouse team drives killer experiences like the 83 evening celebrations for Coca-Cola tied to the city-to-city rolling street party that was the Olympic Torch Relay in Rio. Captured a Gold Ex Award for that work, among many others. HSE is the result, this year, of merging experiential marketing agency ignition and content group Cake.
With niche specialties in promotion and loyalty solutions, this high-energy team drives programs that motivate consumers and deliver striking results. Created a new tool this year called Amplified Sweepstakes, an innovation in which brands can include a chance to win within a news feed on Facebook and Instagram.
This shopper marketing agency offers expertise in promotion marketing and brand activation with a specialty in creative CPG executions.
HMT has a unique understanding of the path to purchase and made important strides for clients in , like reversing a downward sales trend at more than stores through a partnership between Johnsonville Sausage and Ritz Crackers. The agency increased staff by 27 percent to handle both organic growth from Mondeléz International and Oreo, as well as new clients such as Coca-Cola, Stonyfield and Skyfall Vineyard Wines. This female-owned agency plays to win. Patti Conti, patticonti hmtassociates.
Clients are invited to join their own tiny teams as an active team member interesting format , and design and prototyping always starts on day one. Key capabilities include branding, marketing strategy, content marketing and strategy, digital design, development and social amplification. A digital facelift for Organic Valley offered a nice percent boost in newsletter sign-ups. We also love the unexpected yet totally brilliant branding solution for King Arthur Flour—a beautifully designed culinary publication called Sift.
Anyone else craving cake? HZDG has also started brands from scratch, when the strategy called for it, including Canopy, a fresh new line of hotels for Hilton; 30 hotels are currently in development. When UGG was looking to dominate Black Friday, iCrossing showed off its true roots when it blended paid search, countdown ads and personalized targeting into an online campaign that pushed sales up 77 percent.
Social media success comes to brands that have something to say, and know how to say it best. Was one of the first agencies to unveil focused social strategy development—a well-defined, market-tested process for working with clients on social strategies, be it across the entire social media mix or small-scale plans for product launches. Lisa Braziel, lisa ignitesocialmedia.
Only with great content can great brands make great connections even greater online. The ultimate reason this team gets up each morning? To turn brands into publishing and content platforms. The entire ImagiBrand team has a diverse background in storytelling, image management and social media marketing.
With the growth of successful social media engagement programs comes an evolution of what brands like yours are buying from social agencies. Which is why ImagiBrand offers the now-default two-channel suite of agency services—social media, and social media management.
A long-time partner of Ford and Jaguar Land Rover, Imagination is well-known in the auto show circuit as a master of compelling, high-tech product launch experiences. From Qatar to Detroit, no design agency on this list can boast the global reach. Truly a one-stop-shop for brands that need to execute on a worldwide scale, all backed by skilled international teams of creatives, technologists, strategists and designers.
We believe they can prove it. This worldwide agency, acquired and back by talent powerhouse WME, has direct access to a worldwide pipeline of celebrities and influencers, plus long-standing relationships with more than college and pro sports teams. Activated nine clients at Super Bowl LI last year, and racked up more than 9, event days in An internal awards program boosts morale and gives staffers a way to honor colleagues who have gone the extra mile.
The XM staff speaks over 15 languages. The Aflac duck himself was totally impressed: For Nestlé, Index developed an R2D2 product that converts to a cereal bowl—complete with a spoon—for several of its cereal brands.
Expanded into the sports and theme park industries and opened an office in Shanghai. Charlie Gaffney, cgaffney indexpromotions.
Its HP-Intel activation at Panorama and Coachella pushed every technology boundary to create a festival experience that could impress even the surliest squad of seen-it-all millennials. It impressed HP, too, with a 6. Kick started a sustainability division this year and launched new client programs in Germany, London and China. Chad Tons, chad infinitymarketing.
Inspira will celebrate its 10th year in business next year, an occasion it celebrated earlier this year with a move into some sweet new digs for its HQ-based team in Norwalk, CT.
Some nice accolades this year: Jeremy Litchfield, jlitchfield inspiramarketing. The KUDOS initiative gives employees a way to send thanks and points to colleagues—earn enough points and you can redeem them for gift cards. The teambuilding then translates to clients: Scott Kerr, skerr invnt. The services are split into two key offerings: Content marketing and immersive technology expertise like virtual and augmented reality was bolstered in to help clients explore new worlds.
Over 1, business sellers experienced features like customer care consultations and pop-up workshops. This Boston-based shop offers an exchange program between offices for employees that want to try a new locale—26 employees took advantage of this perk in Employer branding and internal communications are among the newer focuses for this New Jersey agency, which started in as a general marketing shop and moved into the digital realm, developing capabilities in mobile, SaaS and increasingly, machine learning and artificial intelligence.
LG enlisted JK to connect with commercial space designers—targeted landing pages spoke to unique verticals with a single message across all touchpoints. The result was ten times the engagement of other recent efforts. Andrea Wolkofsky, andreaw jkdesign. Sometimes you need a second set of eyes to see what was there all along.
JKR has mastered the art of giving old brands a fresh face to the world, and new brands the kick start they need to stand out. Also impressive, the millennial-friendly take on the Wheaties brand and its iconic cereal boxes. From store shelves to delivery trucks, this agency knows how to translate identity into impact.
Expanded capabilities in CRM to blend data insights, social behavioral sciences and creative development is helping brands take their customer relationship management efforts to the next level.
An immersive experience created for American Express card members helped showcase the benefits of mobile payments, generating a 93 percent completion rate and 16 percent clickthrough for more information. In lieu of holiday gifts in , Kern made donations to hurricane relief efforts.
Scott Levine, slevine kernagency. B2B vertical focuses at this shop include automation, robotics, supply chain, energy and telecom. The agency helped Yale Materials Handling Group create a new Twitter strategy that increased followers by over percent and social engagement by over percent.
Koroberi is based in Durham, NC near the Research Triangle, home to numerous business-to-business start-ups and established B2B companies. Natalie Fioto, natalie koroberi. It all adds up to an impressive portfolio of global clients and thoughtful work that uses innovative branding and design to change behaviors and move people into action. Take its work for Harris Teeter. The campaign earned three awards, including a Hermes Creative Award.
Romeo Maione, rmaione launchfire. The Laundry ideation process starts with data, which informs strategy, which drives creative and then influences targeting. This agency excels at bringing unconventional sports and sports experiences to the masses. Like its Formula E activation that transformed gritty Red Hook, Brooklyn, into a fan village and high-end hospitality experience.
Clearly, the list goes on, people. Danit Aronson, danit leaddogmarketing. Keep Pernod Ricard as a long-time client—and keep the bar stocked. This shop has deep expertise in spirits, with recently expanded wine, champagne and off-premise retail marketing efforts adding dozens of new activation markets to its roster. But booze is hardly its only game.
A pre-populated Twitter vending machine served as just the right millennial-minded engagement for a TGI Fridays program that had consumers lip syncing their guts out and sharing on social to the tune of more than 16 million social impressions.
In-house analytics resources and offerings, including data aggregation, for new insights and key takeaways back everything up with a watchful ROI eye. An Event Marketer Best Place to Work, this shop added 75 full-time employees and part-time employees this year.
Created out of a merger between two Tennessee-based event management companies, LEO draws on its intrinsic Southern hospitality to create experiences and meetings across five continents in 23 countries, including Spain, Belgium, Canada, the U.
The shop has expertise in the public events sector, producing corporate-sponsored festivals such as KAABOO Del Mar where cool technology like RFID chip- embedded wristbands and a concessions app updated in real time enhance the experience. Leo is a founding partner and sponsor of the Jay Uiberall Foundation to help underserved youth in the Memphis area.
Cindy Brewer, cbrewer leoevents. Global lecturer, author and business guru Marty Neumeier serves as Director of Transformation. Allen and her team create harmony between brands and music artists, like a Capital One sponsorship brokered on behalf of the Foo Fighters.
These pacesetters spot trends and talent before others and incorporate them into breakthrough programs for clients. Marci Allen, marcie macpresents. One of the youngest agencies in the experiential industry has quickly become one of the most formidable. An independent shop founded by a few 72andSunny and Crispin refugees, Magnetic today boasts 70 employees across its New York City and London offices, and a whole gaggle of cool clients willing to try new things.
Like the Netflix Emmy voting campaign that transformed 24, square feet into a virtual theme park filled with oversized installations, interactive photo experiences and reception spaces all inspired by the Netflix shows we all love to binge. Also worth checking out: Seriously, these guys understand what fans love and know how to give it to them. Profit-driven digital business strategies are at the heart of what this Tribeca-based studio offers its roster of Fortune clients. One of the original below-the-liners has increased its focus on developing and implementing promotional games of chance across multiple platforms—globally.
Members earned points by taking specific actions at the campaign site, like tweeting, emailing, signing a petition or uploading a photo to social. Points were then used to enter sweepstakes to win featured concert tickets. Marty Glovin, marty mardenkane.
A record number of retail displays and retailer buy-in helped push sales up by double digits. DSX, a new internal tool and database of all major digital offerings will help account teams plan smarter. Mark Lenss, mark marketinglab. Most agencies today offer measurement capabilities, but few are as intrinsic to the way the agency does business as this one. Everything centers on the Data-Driven Experience Planning model, a strategic blueprint the agency uses to provides predictive and performance intel for targeting, prospects, context and sentiment.
Once in activation mode, clients can tap into their own customized DMP Data Management Platform to course correct in-market and in real-time. With expertise that spans mobile, retail, influencer, pop-up, design, build, execution and field operations, and now with its recent acquisition of content production company Jerry Rig, and all its commercial and editorial capes, not to mention its state of the art production facilities , this Boulder, CO-based shop is playing to win.
For a recent Jennie-O turkey program, Match masterfully captured a live tasting experience and leveraged it into content later used for social media, digital, print and TV. The program generated a healthy 37 percent boost in sales. The agency enabled global revenue management firm Service Source to rebrand from a buttoned-up service company to a friendly SaaS-type organization. One recent case in point: Jeff Plowman—formerly of Havas Worldwide and McCann Erickson—recently came on board as vice president of client services.
Robert Hyams, rhyams mcmillan. Branded and sponsored content campaigns engage audiences, drive brand awareness, brand engagement and product sales. The YouTube influencer work is head and shoulders above what many other agencies offer—Santa Monica-based Mediakix builds custom sponsorships, recruits influencers, activates across the web and brings it all home with real-time reporting and analytics. Staff accomplishments are celebrated with sponsored experiences from their personal bucket lists.
Over 2, users visited the microsite daily. Erin Zakin, ezakin madewithmerit. Specializes in product design, UX, experience design, brand strategy, product design and business design, and offers clients broad reach and deep resources thanks to parent company GlobalLogic and its 30 locations across 12 countries.
One case in point, among many success stories: A reimagined online experience for San Francisco Ballet increased revenue Alicia Bergin, alicia method.
A team of digital and marketing professionals works out of offices in Seattle, Austin, Singapore and London to serve B2B and technology marketers. Their focus on social, digital and content marketing is described as customer-centric, data-driven, massively scalable and relentlessly analytical. The site helps thousands of businesses connect with local chambers and market partners around the globe.
Carrie Mcllveen, carriem metia. Market-leading start-ups, enterprises and VCs are the core customer base for this Boston-based strategic communications firm, which allows many team members to work remotely. Workplace software provider Know Your Company turned to Metis to reach more prospects via a website optimized for conversions, an improved social media presence and an e-book. The results were impressive: Software trial sign-ups were up 57 percent, quality leads were up 14 percent and a 34 percent increase in sales over a 90 day period were realized.
Perks at Metis include parental leave, reduced hours on Fridays in the summer, charitable matching contributions and work anniversary massages.
Melissa Cohen, melissa metiscomm. A deep bench of creatives craft stories from brand positioning, brand truth and audience insights. The work is executed across digital platforms: Clients swear by the entertainment, information and emotion-based content.
Because it gets viewed—and shared. How will you create this content? What form will it take? Should you partner with a platform? How will it roll out? YouTube versus Facebook versus your own site? Mistress specializes in understanding the strengths of each platform and partner, and in creating content that maximizes opportunities across video, mobile, apps, social and more.
Bryan Duffy, bduffy mktg. This agency is percent business-to-business focused, with concentrations on market segmentation, branding, competitive research, content strategy and analytics. MLT recently increased sales enablement services and moved to a new Atlanta office location where account work is focused on an agile process to give clients direct interaction with key team members.
The agency launched a new website for NAVIX Consultants with deeper content marketing offerings including whitepapers, blogs and videos and full integration with marketing automation and CRM systems via Hubspot.
Billy Mitchell, bmitchell mltcreative. The mantra here is impactful brand activation experiences. It offers a robust nationwide network of 35, brand ambassadors. Some of those ambassadors staffed a Sprint experience at Six Flags engaging visitors with digital scratch offs that revealed free Flash Passes and Sprint-branded giveaways.
And… they kept that party going all day long. Organic growth and new clients doubled revenue year over year allowing investments in experienced new hires and expanded office space. The agency also on-boarded a new creative director and director of client services. One of the only experiential partners that has it all in-house—strategy, design, fabrication, execution and measurement.
Also for Amex, it invented Air Tennis, a multi-sensory, 4D haptic game and the latest iteration in a long line of cutting edge technology experiences the agency has rolled out for the brand. One of the only agencies on this list that can scale XXXL ideas. Also brought into the Mosaic fold metal fabrication house JBR, whose fabrication work an be seen on the new Budweiser Stage.
The level of creative is outstanding and unfettered. And the level of passion among the staff is almost not to be believed. Has been producing innovative work for client Pepsi for years, including one of the first campaigns to use a live event—a Hyped for Halftime concert featuring Blake Shelton—as content for use across traditional media.
A call for consumers to bring Pepsi concerts to their hometowns localized the experience and, wait for it, created yet more content for distribution on and offline. Our favorite of the Project: Worldwide family of agencies, Motive combines its formidable in-house creative talents and strategic offerings with the additional capabilities of its 13 sister agencies when needed.
Cardinal Health needed to develop a new way to generate more qualified leads and help customers find the right solutions. Each office in the Chicago HQ is named after a favorite local brewery.
Bari Scheinbach, bscheinbach moveo. Fast, efficient content is created by a full-service Unit 3C production studio. Quick-turn creative chops include videos, social platform activations and traditional and non-traditional digital storytelling. For Delta, Moxie created one of the longest Facebook Live events in history: The DecisionIQ insights offering uses analytics and full-time data scientists to collect and compile insights.
This B2B shop is focused on producing measurable marketing outcomes based on three pillars—considered purchase marketing, global marketing management and performance-based accountability. Client McKesson wanted to create awareness for a new suite of enterprise healthcare technology solutions. Pro bono efforts include support of the summertime Live at the Lakefront free concert series on Lake Michigan. Christopher Vitrano, cvitrano n-s. If you want to reach the college crowd, consider this veteran agency.
Did we mention the post and beam barn with real reindeer inside? The experience created a merry 18 percent boost in foot traffic over the prior year. For the millennial audience, Newbridge shifted gears and created the Razer Stealth computer tour, an immersive VR and gaming experience that racked up nearly , demos in NL now offers design and fabrication services and, fun fact, the agency owns its own food truck.
TJ Nolan, tj newbridgemg. You name the technology and this agency has a handle on how to use it—and use it right. A talented team of creatives, designers, 3D animators and developers VR, AR, projection mapping, motion tracking, gesture control, hologram, facial recognition and emerging tech for events trade shows, festivals, concerts and more. Also worth a look: Randy Gress, randy nextnowagency.
AI-based tools are leveraged at this Austin shop to gain customer insights, optimize performance media and create dynamic B2B content throughout the entire marketing funnel. The agency is piloting a new demand gen predictive insights service in conjunction with 6Sense and testing an internally developed tool to customize lead conversion content. A multichannel campaign targeting quick service restaurant owners exceeded engagement with market qualified leads by 15 percent.
John Ellett, jellett nfusion. The industry juggernaut manages more than 13, sports and entertainment events each year across the globe. Decorated with numerous creative awards for striking work. Encouraged 1, people to donate eight inches of hair to create wigs for people with cancer as one brand in a multi-CPG program for Walmart.
Opus creates events around the globe, from Dubai to Bermuda to Silicon Valley. For the third straight year, the agency remains one of the 5, fastest-growing private companies in the U. Kristin Waters, kwaters opusteam. The beloved interaction agency uses data science, strategy, engineering and creativity to inform and influence one another.
Ours just happen to point both ways. And even for year-old brand Quaker, which the agency reimagined as a digital experience with Alexa herself as an anchor tenant. Michelle Tang, mtang organic. Notable happenings this year: Now handles all experiential marketing activations for the GMC brand; Launched a new mobile activation for the Roche Tissue Diagnostics division to connect with customers; And added trade show and convention offerings.
Staged upscale environs to serve more than 1, meals per weekend at the races. Has a niche specialty in sports marketing and activation and a client specialty in auto.
This team is religiously passionate about one team, and one team only: This agency specializes in brand activation, integrated marketing and shopper marketing as evidenced by its launch of a new brand, Evivo, a baby probiotic, for Evolve Bio Systems. Also immersed in a rebrand for Chicken of the Sea and has added new media partners, gaming development partners and social media listening tools.
National Salmon Day promotion, this agency is on the move. Amie Stanley, astanley pivotpointmarketing. Started 25 years ago as a small art studio, this Beachwood, OH-based shop has evolved into a full-service marketing agency specializing in B2B niches like building products, industrial manufacturing and food product manufacturing. Point to Point specializes in crafting brand stories and implementing martech solutions to convert prospects into loyal customers. Three distinct direct mail campaigns featuring free gifts created to engage Ferguson loyalty club members generated an impressive 54 percent redemption rate from builders, designers and remodelers.
The Loctite Hybrid campaign dared to pull off a dramatic product demonstration, showcasing that three grams of their latest adhesive and one hour of cure time is strong enough to pull multiple freight train cars totaling tons.
Mark Goren, mgoren pointtopoint. Also a standout this year, The Donald J. Michele Wiltshire, Michele pop2life. Yes, they do ad campaigns. Krystle Loyland, krystle preacher. Some marketers see social media as the Holy Grail, the answer to all their problems, a magic wand that will cure all that ails them and physically force new customers to buy their products.
Other marketers see it as a fad, a nuisance, a medium to only engage with grudgingly. At Project Bionic, the team believes that precision in day-to-day social media management for craft brands is the key to it all. Creating the best possible daily and making sure the community is a blossoming, vibrant one. Specializes in CPG programs for some of the biggest names in the business. One momentous ask—and limited budget—set the stage for a national sampling tour to introduce the frozen snack, Doritos Loaded.
Propac also contributes to the greater good by partnering with clients to lend services to organizations like United Way, St. The mighty, massive global network spans 18 countries, with 2, employees representing over 20 nationalities. For Guinness, an in-store VR tasting experience brought the brand to life virtually. From the beaches of Santa Monica comes the agency the defies to be defined and operates based on a simple north star—that customers no longer follower linear pathways and only by creating seamless, contextual and meaningful engagement will brands succeed.
For Bud Light, RED has repositioned the brand online to stop talking about friendship and start acting like a friend. For evergreen client Disney, RED provides strategy, creative and technology that makes the happiest place on earth also the happiest place in digital.
For Audi, the agency is using ethnographic research to create strategic future digital marketing recommendations around the customer experience of an Audi buyer in You like that unmistakably fresh and un-mattress-brand-like Casper branding you see all over the subway?
How about that nifty fold-out box your latest pair of Allbirds came in? Adept in the art of building brands for startups, and then bringing that brand to life across multiple platforms, this agency also offers industrial design expertise for those napkin sketch-stage brands that might need product design services, too.
Solutions offered here include strategic planning, account based marketing and content marketing, as well as automation support and analytics.
A campaign created for Elsevier Nurses Trust to support the ClinicalKey platform gained engagement from 40 percent of prospects. The prognosis was great: Steve Reeves, steve redhouseusa. A new talent management app streamlines the fieldwork from the more than 1, BAs the agency hires personally, pays well and manages directly. RedPeg boasts a growing and uniquely well-rounded specialization in esports, with solid work for teams Team Solomid and Panda Global , game publishers Square Enix, Ubisoft, Activision Blizzard and brands interesting in cracking into the space Geico.
New president John Piester comes from Ignition—and brings all that tasty Coca-Cola experience with him. Matt Sincaglia, msincaglia redpeg. This brand strategy, design and innovation agency thrives on problem solving and has a portfolio to prove it.
One case study in point: Never afraid of a challenge, that Redscout! Specialties include digital advertising, content marketing, direct mail, interactive design, SEO and public relations. A multichannel campaign for Church Mutual Insurance Company Foundation exceeded goals by almost percent. Interests are diverse at Responsory a Johnson Direct company —the staff includes the lead singer of a punk band, a yoga instructor, a Viking and a Civil War history buff.
An indie shop grounded in the sports and lifestyle landscapes, this team brought together Winnebago and RV enthusiast and World Series Champion manager Joe Maddon for the Meet the Maddons campaign. Took a 7,square-foot semi on the road for Spin Master for 25 stops in 13 weeks.
This year, the agency expanded the internal production team, shooting six brand spots, launched a global events consultancy and opened a London office. Stop by on Mondays for a free breakfast. Larry Mann, lmann revolutionworld.
Formerly known as Fluent, this recently rebranded shop has a lot to be excited about right now. Capabilities span campus engagement, consumer insights, digital and social media strategies and experiential activations. Oh, and all new employees get their own customized bobble head. Darren Ross, darrenr riddleandbloom. This boutique agency is run by a husband and wife team who unleash sweepstakes and promotions for the restaurant chain industry and other multi-unit retailers. Some , cards were distributed earning a 15 percent participation rate.
Leslie Allison-Seei, leslie robustpromotions. The firm specializes in brand identities, campaigns, social strategy and content creation, commercials, websites, apps, books and environments.
This is the one. The digital transformation agency that, in many ways, helped invent this category. Look no further than the work for Dove and Mercedes for a true portrait of where this digital game is going.
Located near the San Francisco waterfront, School of Thought welcomes about a dozen new clients in , including Airbnb, mortgage lender Blend, cloud storage provider Druva, Montage Health and tech incubator PlugNPlay. Video storytelling is a specialty: Sounds like a good investment. Tom Geary, tom schoolofthought.
Powers the social media and digital marketing efforts for brands big and small, regional and national. Launched in with the simple mission to help the brands connect with human customers more humanly. Social media management includes daily content planning, conversation monitoring and community engagement. With an impressive list of corporate environments and museum installations on its resume, Second Story today is uniquely qualified to bring the best ideas from the worlds of permanent installations to the needs of marketers looking for a way to immerse customers and attendees deep into their stories and culture.
This firm was doing interactive and touch-based tech long before most marketers were, and remains on the cutting-edge today being part of the SapientRazorfish group only elevates the offering. Rob Mammone, rmammone secondstory. Thoughtful, modern design is a clear priority here, where designers and architects work closely with strategists to create spaces and experiences that are as beautiful as they are impactful.
A relatively young shop in experiential, SET has a deep bench in retail and environmental installations which lends a sense of permanence to its pop-ups and other temporary activations. Verizon recently engaged the agency to reimagine its shopping experience for next-gen customers.
Offices in Portland, New York City and Los Angeles, and an acquisition of event agency Flourish in London is giving SET the footprint it needs to bring more of its innovative spaces and experiences to the masses. Kurt Kujovich, hello setcreative. A business-to-business pure play for 30 years and a charter member of the Worldwide B2B Partners Network, this agency racked up several big new client wins in , including Choice Hotels, Bemis and ArgoFresh.
A new microsite created for the Society of Actuaries is seeing a 47 percent rise in page views and a 30 percent boost in site time. To get them started in the right mindset, every new Slacker gets a copy of P. For Intuit, designed an online QuickBooks Intervention campaign. For Cisco, executed a week business training curriculum. The Austin agency gets credit for playing less where social is today and more on pushing clients to play where social is going tomorrow.
Content and social media posts come together in most of the work, a perfect yin and yang between amplification and engagement. Absolutely one of our CM agencies to keep an eye on for … and beyond. Fluent in hashtags, filters and memes.
When Premio Foods wanted to promote its product content across social channels, Socialfly design a program that served the videos up to consumers that had already liked and viewed Buzzfeed Food and Tasty videos.
When skincare brand Skyn Iceland wanted to build awareness, the agency responded with a campaign that crossed all social platforms, engaged and interacted with their customers and fan base, grew their email list and supported retailers. Social media services include strategy development, community building, community management, campaigns and promotions and social media advertising.
Web consulting features web design, SEO services, programming and social media training. Creative services round it all out with email marketing, photography, retouching, graphic design and videography.
Who knew there were social chops this hot in Birmingham, AL? And they probably know so much about your target audience because they are your target audience.